Automattic at RightsCon 2018

On May 16, 2018, Automattic is teaming up with Global Partners Digital for a panel on content moderation and changes to legal liability for online platforms being considered by governments around the world.

During our RightsCon session, Content Regulation in the Digital Age, we will explore the role of publishing platforms and social networks in the face of increasing calls to regulate content, and consider the definition of ‘content’ as it relates to ever expanding forms of expression facilitated by the internet. Automattic has long been a strong advocate for our users and for transparency in reporting the actions we take with regards to content moderation on our platforms. We look forward to sharing details of this work as part of the discussion at RightsCon.

Moderated by Charles Bradley, Executive Director of Global Partners Digital, the hour should prove to be a lively discussion between panelists as well as an engaging Q&A with conference attendees. During the week, Global Partners Digital will also be launching their white paper on a rights-respecting model of online content regulation.

This is Automattic’s second consecutive year attending RightsCon. We’re pleased to return and connect with industry professionals and digital rights groups from across the globe. Our trust and safety team will be present throughout the week. Also keep an eye on the schedule for details about our official after party following the conference sessions on Thursday, May 17.

RightsCon Toronto takes place Wednesday, May 16 to Friday, May 18 at the Beanfield Centre at Exhibition Place. Tickets are available now!

Leave No Trace!

Earlier this year, we talked about the dangers of relying on third-party bots to chase down potential copyright infringement, and the ironic circumstances that ensue when the rights holder’s own content becomes a target. It’s a frustrating situation for everyone, but this kind of oversight is no surprise when automation is let off the leash. What’s even more shocking are cases in which this paradoxical level of enforcement is employed by humans, as we recently experienced with Subaru for America.

The car manufacturer is currently sponsoring a nonprofit organization, The Leave No Trace Center for Outdoor Ethics. For the uninitiated, “Leave No Trace” is the concept of enjoying the wilderness responsibly, with an eye towards conservation and preservation of natural beauty. A noble cause to be sure, but two WordPress.com users discovered the hard way that a corporation’s actions can sometimes speak louder than its words.

In the application for The Subaru Leave No Trace Traveling Trainer Program, it’s suggested that, among other things, applicants should be able to generate social media content via creating blogs, posting photos, and creating videos. This is exactly what Sam and Jenna attempted to do when they created this blog as part of their application process.

Surprisingly, however, Subaru was less than thrilled with this harmless use of the brand name, and accused our users of trademark infringement and cybersquatting. Apparently the legal department at Subaru wasn’t aware of their company’s sponsored initiative. Yikes!

We passed along the notice to Sam and Jenna with the understanding that we would not be taking any action against their blog as their content does not constitute trademark infringement. In good faith, though, our bloggers took the high road and removed most instances of ‘Subaru’ from their blog to appease the automaker’s demands.

While Subaru reminded us that it “aggressively protects its trademarks and other intangible assets,” it’s unfortunate in this case that they didn’t maintain that same level of overzealous enthusiasm for our users or the great outdoors.