2021: Jan 1 – Jun 30

Overview of GDPR and CCPA Requests Received


  • At Tumblr, protecting and preserving the privacy of our community members has always been a top priority (right next to curating the internet’s best memes). That’s why, in accordance with GDPR and CCPA regulations, we go to great lengths to provide all members of the Tumblr community and staff with a plain view of our security and privacy practices. This report includes a comprehensive overview of this year’s GDPR and CCPA requests, from January to June 2021—and provides an outline of the user data removal process.
  • Under GDPR and CCPA regulations, Tumblr is required in some circumstances to provide copies of the information it has about someone if that individual requests it, and to facilitate the electronic removal or restriction of personal information, should a person wish to have their info deleted. Additionally, under the GDPR Tumblr must sometimes obtain the expressed consent of individuals when transferring or processing their personal information. More information defining the rights of the data subject can be found in the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

Tumblr’s Data Deletion Process:

Users have the ability to request removal of personal information held by Tumblr at any time. Visit Tumblr’s Help Center for a more detailed description of the data deletion process.

Tumblr’s Data Access Process:

Users can use their privacy settings to see and manage many aspects of how their information is used. Users can also request to obtain and download data associated with their Tumblr account. Visit Tumblr’s Help Center for a more detailed description of the data access process.

Additionally, individuals in California can contact us at ccpa@tumblr.com to obtain information about the categories of information we are processing about them, the categories of uses for that information, and the categories of third parties with whom the information is shared.

Right to Opt-Out of the Sale of Personal Information

Limiting Tumblr’s use of personal information:

  • Tumblr selectively runs advertisements so we can provide you with Tumblr content for free. To help select which ads to show you, we may share some of your information with advertising partners, or allow our advertising partners to “collect” certain information. Under the CCPA, this data sharing may be considered a “sale.” In compliance with the CCPA’s “Right to Opt-Out of the Sale of Personal Information,” we offer users an opportunity to request that Tumblr not share their personal information with our advertising partner.