At Tumblr, we dedicate a significant amount of time and resources to addressing issues involving intellectual property on our platform, such as processing DMCA takedown notices, resolving copyright counter notices, and investigating trademark complaints. Our Copyright and Trademark report covers the number of these notices we receive, the percentage of those notices we process, and the volume of content we subsequently remove or restore.
Select a time period from the menu for more detailed information.
Copyright
The information below represents the number of DMCA takedown notices we received from January 1, 2021 – June 30, 2025.
Notes
- Our staff carefully reviews each DMCA takedown notice we receive, for accuracy and validity, before content is removed.
- Each notice may cover more than one site and/or piece of content. Some notices identify dozens of allegedly infringing materials. In the future, we’ll aim to provide more specific data on the number of sites affected and items removed.
- We forward formally complete DMCA takedown notices to users, regardless of whether or not we decide to remove content.
- You can learn more about our process for reviewing and acting on copyright complaints here, and about how to correctly submit a DMCA complaint or counter notice here.
Trademark
The information below represents the number of trademark infringement complaints we received from July 1, 2023 – June 30, 2025.
Notes
- Our staff carefully reviews each trademark complaint we receive, for accuracy and validity, before content is removed.
- Each notice may cover more than one site and/or piece of content. Some notices identify dozens of allegedly infringing materials. In the future, we’ll aim to provide more specific data on the number of sites affected and items removed.
- We forward substantive trademark complaints to users, regardless of whether or not we decide to remove content.
- You can learn more about how to correctly submit a trademark complaint here.
Transparency Report 