More Transparent Content Removal

Every day we receive a significant number of requests to have content removed from sites hosted on WordPress.com. Many of these involve alleged copyright violations making use of the DMCA takedown process, or the publication of sensitive private information. We review every single one by hand to ensure that the processes are not being abused for the purposes of censorship, and are constantly looking to improve how they are handled.

Content Removal Image

Before now, whenever content was removed from sites in these situations, there was no visual indication to explain why things may not be displaying correctly, with visitors confronted with a 404 page not found error instead. This was far from an ideal situation, and as part of our commitment to increased transparency, we are proud to be able to say that this is no longer the case.

From today, when content is removed from a WordPress.com site as the result of a DMCA takedown, or a private information complaint, a notice will be placed on the site in question to explain exactly what content has been removed, when, and why. In the case of images, a placeholder will be displayed. We hope this will help ensure that on those occasions where we are required to intervene, that the reasons for doing so are as clear as possible.

Read more about our DMCA policy here.

Read more about our private information policy here.

In addition to implementing this new process, we have also updated our documentation with new pages on how we approach the DMCA in general. You can find this at the following links:

https://en.support.wordpress.com/our-dmca-process/

https://en.support.wordpress.com/copyright-and-the-dmca/

When Bots go Bad: Automated DMCA Takedown Problems

In the past, we’ve not been shy about highlighting a number of the issues that exist with the DMCA, and recently fought back against its abuse in court. However, it remains true that tackling repeated instances of copyright infringement online can be repetitive work, and it’s no surprise that some people opt to outsource this task to third parties who have an army of specially programmed bots at their command.

These kind of automated systems scour the web, firing off takedown notifications where unauthorized uses of material are found – so humans don’t have to. Sounds great in theory, but it doesn’t always work out as smoothly in practice. Much akin to some nightmare scenario from the Terminator, sometimes the bots turn on their creators.

Be Afraid

Be afraid

We saw this happen fairly recently on WordPress.com, in an it-would-be-funny-if-it-wasn’t-so-serious kind of scenario. Attributor.com sent in a formally valid takedown notification on behalf of an academic, demanding that we disable access to a PDF that infringed upon his copyright. Following the statutory requirements, we did so, and notified the user, with instructions on how to submit a counter notification if they wished to challenge the removal.

Within a few days we heard back from the (understandably unhappy) site owner, who explained that they were in fact the copyright holder. The takedown notification was issued by an agency working on his behalf, and their bot had mistakenly targeted the original author’s site.

Ouch.

The confusion was eventually sorted out after the agency retracted the original takedown notice, and we restored access – but not before it was unavailable for almost five full days.

The DMCA notification and takedown process is a powerful weapon in the battle against copyright infringement, but it can also cause severe harm to freedom of speech when used inappropriately. As a result, it is something that should be deployed carefully, and with respect. All too often, overly broad takedown notifications are sent to online service providers in a scatter gun approach, with the financial interests of third party agents (who are routinely paid by instance of successful takedown) placed above the accuracy of the reports.

There is no question that there are a lot of issues involved in choosing to use bots to enforce copyright, but having them turn against you has got to be one of the worst.