Transparency Report Update: January – June 2021

Today we’re rolling out Automattic’s most recent transparency report which covers January 1, 2021 – June 30, 2021. As in past reports, we’re sharing data about national security requests, government requests for user information, government demands for content removal, as well as notices of copyright and trademark infringement.

We’re committed to transparency and we’ve continued iterating on our reports every six months to provide you with the most comprehensive data possible. In our previous transparency report, we began surfacing the number of requests we receive from users exercising their privacy rights. These figures include data access requests, deletion requests, and do not sell requests. We’re following that practice again this round and plan to continue going forward.

We also previously mentioned that our transparency reports for both WordPress.com and Tumblr platforms were moving closer together following Automattic’s acquisition of Tumblr in 2019. In the first half of the year, we created a unified landing page as a jumping off point for both individual reports. We’re now taking that one step further by bringing both reports into the same site which should make navigating and comparing data much easier.

More on that below!

WordPress.com and Tumblr

When it comes to democratizing publishing, WordPress.com and Tumblr have always been very philosophically aligned. Both platforms began transparency reporting in 2013 and our reports have evolved along similar lines over the years. Of course, users interact with our products in different ways which in turn impacts the volume and types of requests we receive for each platform, and it’s been interesting to see how those trends develop through our transparency report data.

Comparing that data in past years hasn’t always been easy, however, as the information existed in different places and was presented in different formats. Beginning today, both reports can now be found at on the same site with the WordPress.com report available here and the Tumblr report available here.

We’ve also taken steps towards unifying the format of our data, presenting information on things like government requests and intellectual property disputes in clean tables that make it easier to read and a bit more straightforward to compare across platforms.

Going Forward

While we’re excited about these developments, there’s more we’d like to do in upcoming transparency reports. Specifically, there’s room to unify our data-tracking methods between platforms so that we can get closer to an apples-to-apples comparison. Complete parity isn’t the ultimate goal, but we hope to make it easier for folks reviewing the data to do analysis and identify correlations.

Similarly, Automattic has a family of other products including recent additions such as Day One and Pocket Casts. If we begin receiving relevant requests related to these platforms, our aim will be to present data broken out by individual product in the interest of greater clarity and transparency.
These are just a couple of goals we have in mind, so please watch this space for future updates.

And, as always, please drop us a line if you have questions or suggestions about our transparency reports!

Transparency Report Update: July – December 2020

It’s time once again for the bi-annual update to Automattic’s transparency report covering the period from July 1, 2020 – December 31, 2020. As ever, we’re providing details about government requests for user information as well as government demands for content removal. We’re also providing information on intellectual property disputes such as DMCA takedown notices and reports of trademark infringement.

Transparency remains a top priority for us and we’re always looking for better ways to present this valuable data. Last year, we announced that we were making a CSV file of our transparency report data available for the first time. We’re thrilled to continue this approach for the reporting period between July through December, 2020. For those looking to slice and dice our data more granularly, you can download a copy here.

For the first time, we’re also reporting on the number of requests we receive from users exercising their privacy rights. Specifically, these statistics include data access requests, deletion requests, and do not sell requests. You can learn more about these requests and Automattic’s commitment to user privacy here.

Further, we previously mentioned that we’ve been working with our colleagues at Tumblr to better align our data gathering processes and present a unified transparency report under one roof. We’re now one step closer to this goal and you can find our new landing page here which will direct you to the specific report you’re looking for.

Below, you can find a few more interesting highlights!

Intellectual Property

In our last update, we mentioned that the total volume of DMCA takedown notices received in the first half of 2020 was just shy of 10,000—nearly double the volume of the previous six months. We also pointed out that this spike was the result of a single complainant: the anti-piracy company, 3ants. The Madrid-based firm was our top complainant by volume last reporting period and they hold that title again for notices received between July through December, 2020. However, while many brand protection companies have little interest in open dialogue with hosting platforms, we’ve been really pleased by how receptive 3ants has been to our feedback.

Aside from sheer volume, the primary challenge with processing takedown notices from companies that submit them en masse is that the notices typically require additional scrutiny by our Trust & Safety teams to ensure validity. It’s common for anti-piracy firms to take a “kitchen sink” approach with their notices which often cite content that we don’t host or that we have already removed, and they tend to bury the required statutory DMCA language in a sea of unnecessary legalese. Perhaps most frustrating is that we rarely receive any replies from these types of companies when we ask for clarification about a notice.

So, given the landscape you can imagine our surprise when we contacted 3ants with our concerns earlier in the year and received a prompt reply! In addition to welcoming our input, 3ants committed to adjusting their approach for takedown notice submissions to Automattic. Since then, their notices have arrived through our DMCA form, each notice only cites content from a single website rather than dozens, and we now receive replies to our requests for clarification. Each of these improvements means we can more quickly review and process takedown notices from 3ants which is a big win for both rights holders and site owners alike.

Unfortunately not every complainant is as cooperative as 3ants. For years we’ve been speaking out against abuses of the DMCA such as the use of automated systems which flood platforms with takedown notices regardless of context. These methods are often prone to error and make it difficult for platforms to prioritize valid notices submitted by individual rights holders.

But what happens when human-generated notices cause similar issues? This is the situation we found ourselves in during the second half of 2020. Across those six months, we received over 2,800 takedown notices which—despite being submitted by humans—contained many of the same issues we encounter with automated notices. We informed the complainant of each instance that they targeted content hosted elsewhere only to receive multiple follow ups demanding that we disable access to the materials (among other threats). These follow ups, which fall outside of established DMCA processes, are a major time suck for platforms who are verifying whether or not new and valid notices are included in these replies.

This type of behavior undermines the spirit of the DMCA and is ultimately detrimental to rights holders. While platforms like ours are forced to engage with these tactics, individual content creators must wait patiently as they navigate the DMCA process in a more typical fashion. Lastly, it also obscures transparency report data as it’s challenging for hosting providers to effectively log excessive follow ups which fall outside of expected DMCA processes.

Government Takedown Demands

Fortunately, both IRU requests and government takedown demands have remained relatively low, though we did see slight upticks in both categories compared to our previous report. IRU requests increased from a total of 3 in January – June 2020 to a total of 11 in July – December. Similarly, the volume of government takedown demands accompanied by a court order jumped up from 12 to 26 over the same timeframe.

The vast majority of these court orders came from Turkey with a total of 23 over the last six months of the year. Turkey also holds onto their top position as the region where the most WordPress.com sites are geoblocked with a total of 470 blocked sites (followed by Russia at 343 and Pakistan at 301). 

Although demands from Pakistan have decreased following their meteoric rise to 3rd place in terms of geoblocked content over the past several years, their demands still rely on some questionable reasoning. For example, we recently received a content removal demand aimed at a blog post which “harms the reputation of government officials.”

We hope you find this information interesting and helpful. As always, please contact us if you have any questions or suggestions about these reports.

Automattic is an ORG Sponsor

This week we were proud to be unveiled as an official corporate sponsor of the Open Rights Group (‘ORG’), the very same week that the controversial Investigatory Powers Bill is being debated in the British Parliament.

Open Rights Group
ORG has been fighting tirelessly for digital rights in the UK since 2005. Despite their relatively small size, they have achieved some significant victories. They have campaigned against damaging legislation such as ACTA (which was rejected by the European Parliament in 2012); been instrumental in the implementation of the HTTP Error 451 status code to highlight sites that are rendered inaccessible for legal reasons; challenged mass surveillance in court; helped secure a ‘right to parody’ in the UK; and particularly close to our heart… fought for the rights of bloggers when they’ve been threatened with frivolous copyright takedown demands.

The work that ORG do is vital to protecting many of the online values Automattic shares, and we’re happy to support their mission.

Find out more about the Open Rights Group on their site.