Hall of Shame: Something Stinks in Abbotsford

For our latest Hall of Shame entry, we turn our gaze towards the City of Abbotsford in Canada. For reference, here’s their logo. Commit it to memory, as you’ll want to remember what it looks like for later:

city of abbotsford.jpg

City officials took issue with a 2013 post written by a homeless blogger that criticized them for reportedly “deliberately spread[ing] chicken manure on a homeless person’s camp” in an effort to deter people from congregating in the area. To demonstrate just how… dirty a move the blogger thought this was, he illustrated his post with a doctored image of the city’s logo, which had been modified to include a large … well, see for yourself:

City of Abbotsford Parody Logo

The accompanying text reads:

“Oh crap! Abbotsford already needs to update their new city logo.”

That seems to make the blogger’s feelings quite clear. Unhappy, however, with this depiction of their logo, a marketing firm purporting to act on behalf of the Abbotsford city council sent us a DMCA takedown notification earlier this January, claiming copyright over the image.

DMCA-Abbotsford.png

It is unclear why the city council decided to go down this particular route in an attempt to have the image removed, or why it took them almost four years to do so. What is clear, however, is that this stinks. Pardon the pun. It was glaringly obvious that the addition of the hilariously large feces was for the purposes of parody, and tied directly to the criticisms laid out in the post. As a result, it seems hard to believe that the city council took fair use considerations into account before firing off their ill-advised notice, and trying to wipe up this mess.

We rejected the complaint, and passed it on to the blogger for his perusal. In response, he updated the logo, just in case there was any doubt that the image was being used for the purposes of commentary or criticism:

City of Abbotsford Parody Logo

Much clearer now.

City of Abbotsford, welcome to the Hall of Shame.

Note: Our use of the Abbotsford city logo in this post is also for the purposes of commentary or criticism, and therefore falls under fair use protections. If anybody on the council happens to be reading, please don’t send us another DMCA takedown. 🙂

Transparency Report Update: July–December 2016. Consistency is Key.

Today we launch our seventh bi-annual transparency report, covering the period between July 1 and December 31, 2016.

As usual, we detail the number of takedown demands and requests for information received from governments, as well as the intellectual property (IP) takedown notices we have received.

Having published these reports for a number of years now, something that is particularly striking is just how consistent the intellectual property figures are from one period to the next. To demonstrate this point, here are the percentages for the number of DMCA takedown requests we have rejected for each period, on the basis of being incomplete or abusive. The graphs include the total overall number of requests to provide some more context:

Looking just at the percentage of abusive notices received per reporting period, we see an even tighter range:

We believe that these numbers demonstrate a persistent and ongoing issue with the current copyright takedown system, which allows abuse to go unchecked due to a lack of real statutory consequences. Ten percent of notices on a single platform may not appear like much of a concern, but if our experience is representative of other similar hosts in the industry, the overall volume of abuse would amount to a huge number.

The same consistency seen in the IP numbers is not reflected in the percentage of government takedown demands that result in some or all content being removed as a result. Rather, these figures show a marked increase. This is partly due to a steadily climbing number of demands from countries such as Turkey and Russia, and also to a shift in our approach to handling these.

We encourage you to spend time looking through the data that we have collected, and dig in for yourselves. We’d also call on all hosts — big or small — to publish their own figures, and add their voice to the conversation.

The full transparency report is available here.

More Transparent Content Removal

Every day we receive a significant number of requests to have content removed from sites hosted on WordPress.com. Many of these involve alleged copyright violations making use of the DMCA takedown process, or the publication of sensitive private information. We review every single one by hand to ensure that the processes are not being abused for the purposes of censorship, and are constantly looking to improve how they are handled.

Content Removal Image

Before now, whenever content was removed from sites in these situations, there was no visual indication to explain why things may not be displaying correctly, with visitors confronted with a 404 page not found error instead. This was far from an ideal situation, and as part of our commitment to increased transparency, we are proud to be able to say that this is no longer the case.

From today, when content is removed from a WordPress.com site as the result of a DMCA takedown, or a private information complaint, a notice will be placed on the site in question to explain exactly what content has been removed, when, and why. In the case of images, a placeholder will be displayed. We hope this will help ensure that on those occasions where we are required to intervene, that the reasons for doing so are as clear as possible.

Read more about our DMCA policy here.

Read more about our private information policy here.

In addition to implementing this new process, we have also updated our documentation with new pages on how we approach the DMCA in general. You can find this at the following links:

https://en.support.wordpress.com/our-dmca-process/

https://en.support.wordpress.com/copyright-and-the-dmca/

Open Sourcing Our DMCA Process

At Automattic, we are firm believers in the power of open source: the release of code (or other works) into the public domain to be used, modified, and shared freely.

One of the challenges faced by online service providers is how to implement an effective policy for dealing with the DMCA takedown process – especially in cases where the system is being abused. We strive to protect users’ freedom of speech, and would love to see others do the same. However, the possible scenarios and requirements can be confusing; the language intimidating… especially for websites run by individuals or small organisations.

As a result, we are pleased to announce that today we are open sourcing our DMCA process docs on GitHub – under the Creative Commons Attribution-ShareAlike 3.0 license.

Included in the release is our already publicly available pages for details on how to submit a DMCA takedown and counter notice:

http://automattic.com/dmca/

http://automattic.com/dmca-counter-notice/

In addition, there is also a comprehensive set of detailed ‘predefined replies’ that we use when corresponding with both users and complainants in specific situations.

Some examples are:

  • Informing a user that a DMCA notice against their site has been received, the material disabled, and instructions for what to do next if they wish to challenge the removal.
  • Notification to a claimant that we are rejecting their claim on fair use grounds.
  • A response to an incomplete DMCA takedown, outlining which elements render the notice invalid, and instructions on how to make the necessary corrections.

We hope that this will help demystify some of the issues surrounding the DMCA process, and help others to implement their own.

The updated repo is available here, with the relevant docs filed under ‘DMCA’:

https://github.com/Automattic/legalmattic